Before: be ready before you need to be
The best crisis response is written before the crisis. We map the scenarios most likely to hit your business, pre-draft holding statements, agree who speaks and who signs off, and put an approval chain in place — so if the worst happens, you respond in minutes, not hours. Media training for your spokespeople means they’re ready for the hard questions.
During: a calm team beside you
When something breaks, speed and tone decide the outcome. We help you get a holding statement out fast, handle media enquiries, brief your spokesperson, and keep customers, staff and stakeholders informed with clear, consistent messaging — while monitoring news and social in real time so nothing catches you off guard.
After: rebuild the trust
Once the immediate storm passes, the work is winning trust back — corrective and positive coverage, honest stakeholder communication, and a proper post-mortem so the same thing can’t happen twice. Reputation recovery flows straight into our online reputation and PR work.
What counts as a crisis
Anything that threatens trust in your brand — a viral complaint, negative press, a safety or data issue, a leadership or staff controversy. In Singapore’s tight-knit market, stories travel fast and regulators pay attention, so early, professional handling matters.
In a crisis right now?
Contact us straight away — we’ll get on a call fast to help you stabilise the situation and plan the next moves. And if nothing’s wrong yet, the smartest time to prepare is now.
