Why earned media
People trust a story far more than an ad. Nielsen’s Global Trust in Advertising research (2012) famously found that 92% of consumers trust earned media — recommendations and editorial — above all other forms of advertising. That credibility is exactly what PR buys you, and it’s why coverage often outperforms paid for building real reputation.
What we handle
- Media relations — pitching the journalists and editors your audience actually reads.
- Press releases & media kits — written to get picked up, not ignored.
- Thought leadership & bylines — positioning your founder as an expert voice.
- Launch & event publicity — coverage timed around your milestones.
- Digital PR — earned coverage that also builds SEO authority through links.
- Crisis communications — protecting reputation when something goes wrong.
The media we reach
We match outlets to your audience rather than chasing vanity logos: national dailies and broadcast, business and trade titles, online publications, podcasts and newsletters — across Singapore and the region.
How we work
We start by finding your angle, build the targeting and materials, pitch persistently, and report monthly on what landed. Coverage builds over time — expect the first couple of months to lay groundwork before momentum shows.
How engagement works
PR is an ongoing programme, so most work runs on a monthly retainer scoped to your goals, with project options around specific launches. We’ll be straight with you: no reputable agency guarantees a specific outlet — what we commit to is a strong story, sharp targeting and relentless, professional pitching.
Built into a creative studio
Most PR agencies outsource the visuals. We don’t — press-ready photography, video and design sit in the same team, so your story arrives with everything a journalist needs to run it. Tell us what you’d love to be known for.
